Astrology Software

An Apology October 17, 2008 On this page I used to have banners to astrology software sites. My preference was - still is - to send you to retail stores, rather than directly to the manufacturers. What you want to find is a guy who has stacked up a dozen different programs on one machine & knows one from another. Unfortunately, manufacturers don't like this sort of thing. Astrology software manufacturers have never accepted the fact that they must sell to retailers at discount so that retailers can sell to end users. Manufacturers see retail stores as competition. They see retail stores as a nuisance. This was in part as astrology software manufacturers - and they know who they are - never made any effort to get their software in actual stores. They instead signed up individual dealers in a way that reminded me of the marketing savvy of, say, Mary Kay - or Amway. Guys who, however well-intentioned, had no idea what they were doing & so, consequently, never moved any real amount of product. This frustrated the manufacturers, who then made an effort to increase their business by offering the store discount (typically 40% or so) directly to retail customers. In other words, the manufacturers undercut the retail stores on which they were supposedly dependent. Which drove the real stores (few in number) straight out of business. There used to be a Steve in Culver City, CA. He was one of the first software dealers, back in the early 1980's. He went bust around 2000, after years of struggling. I got the story directly from him. I got the same story a year ago from some of the late Lois Rodden's associates, up in New England, when their store went bust. Hank Friedman is about the only one left. He got his start, in astro-software, at any rate, reviewing programs for astrology magazines. He says he's been reviewing software for 30 years, which, like Steve in Culver City, takes him right back to Year One. I wish he had a flashier website, and I wish he would move his Angelic channeling elsewhere, but aside from that, he's sharp. Buy from him, or take his suggestions & go directly to the manufacturer. And those are my notes on software. Dave